Privacy Policy

Apex Commercial Finance UK Ltd — Data Protection & Privacy Notice

Please note: This privacy notice is currently being reviewed and will be updated to reflect the requirements of our appointed representative network, White Rose Finance Group Ltd. The finalised version will be published here once confirmed.

This privacy notice relates to Apex Commercial Finance UK Ltd, trading as Apex Commercial Finance, of Unity Business Centre, 26 Roundhay Road, Leeds, West Yorkshire, England, LS7 1AB ("we", "us", "our"). We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Apex Commercial Finance is an appointed representative of White Rose Finance Group Ltd (FRN: 630772), which is directly authorised and regulated by the Financial Conduct Authority. Our own FCA reference number is 930966. We act as a credit broker, not a lender.

2. What Data We Collect

We may collect and process the following personal data about you:

Identity Data: Full name, date of birth, and occupation.
Contact Data: Address, email address, and telephone numbers.
Financial Data: Income, assets, liabilities, credit history, and business financial information.
Business Data: Company details, trading history, accounts, and projections.
Usage Data: Information about how you use our website and communicate with us.

3. How We Use Your Data

We use your data to:

Assess your commercial finance requirements and identify suitable lender options.
Submit applications to lenders on your behalf where instructed.
Communicate with you throughout the funding process.
Comply with legal and regulatory obligations.

4. Data Sharing

We will never sell or distribute your personal data to third parties for marketing purposes. We may share your information with banks, lenders, specialist finance providers, solicitors, and valuers where this is necessary to progress your enquiry or application, and only with your consent where required.

5. Data Retention

We will retain your personal data for a minimum of 6 years following the completion of any service we provide to you, or as required by our regulatory obligations, whichever is longer.

6. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request erasure of your data (subject to regulatory obligations).
Object to the processing of your data in certain circumstances.
Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at enquiries@apexcommercialfinance.com.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. All data is handled securely and in accordance with our regulatory obligations.

8. Complaints

If you are not satisfied with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113

9. Contact

Apex Commercial Finance UK Ltd
Unity Business Centre, 26 Roundhay Road, Leeds, West Yorkshire, England, LS7 1AB
Phone: 0330 118 1060
Email: enquiries@apexcommercialfinance.com